Meme 2

Name / Company : Virgin Mobile – “Success Kid” Source : http://cdn2.hubspot.net/hub/53/file-23152404-jpg/blog/images/sucess-kid-virgin-mobile-uk-resized-600.jpg?t=1432042412451&width=560 Designer : Unknown Image of Precedent Positive features;

• Very noticeable to those who recognise the meme
• Clearly lists a benefit to the service being advertised
• Colour of child’s shirt matches company colour scheme

Negative features;

• Confusing image to those who don’t know the meme
• Uses the joke out of context in a way that those familiar with it will find frustrating

Interesting features;

• The colour of the child’s shirt has actually been changed from the original green to fit the campaign
• In theory, internet memes would be public domain and therefore cheap to use in advertising

Meme 1

Name / Company : Denny’s – “Salt and Pepe” Source : http://blog.dennys.com/post/118573025848/rarepepeimages-dennys-ah-a-rare-set-of-salt Designer : Unknown Image of Precedent Positive features;

• Catches the attention of viewers
• Uses recent viral memes to attract youth
• Portrays the company as up to date with current trends

Negative features;

• Doesn’t clearly show what is being sold
• The obscure meme would only be understood by a small market
• The picture alone does not serve as a functional advertisement despite being made by the business

Interesting features;

• The frog is named pepe and the joke is about “salt and pepe”
• Denny’s is quite good at catching on to current jokes and posting about them before they pass

Motion Poster 1

Name / Company : Denny’s Source : http://blog.dennys.com/post/118821345128/that-grand-clam-breakfast-is-very-popular-at-the Designer : Unknown Image of Precedent

Positive features;

• Very eye-catching
• Compares the food to pearls and makes it seem like treasure
• Food looks appetising

Negative features;

• Doesn’t say the company or product name in the poster
• Doesn’t have a clear message or intention

Interesting features;

• The Denny’s dish “The Grand Slam Breakfast” is referred to as the Grand Clam Breakfast in the caption of this poster
• The poster instantly makes me think of sand in my food

Radio Ad 2

Name / Company : Snickers – “Mr T” Source : https://www.youtube.com/watch?v=N1CRJAySsqA Designer : Unknown Image of Precedent https://www.youtube.com/watch?v=N1CRJAySsqA Positive features;

• Uses humour to keep audience engaged
• Use of famous voice is amusing

Negative features;

• Sexist slogan
• Snickers is not endorsed by the sympathetic character in the ad
• Doesn’t explain how or where to buy the product

Interesting features;

• Product marketed entirely at men
• Directs listeners to a website rather than a place to buy the product

Radio Ad 1

Name / Company : McDonalds

Source : https://www.youtube.com/watch?v=rFrWODRzVgY

Designer : Unknown

Image of Precedent

Positive features;

• Grabs attention quickly
• Portrays the product as deeply desirable
• Gives necessary information about pricing and where it can be bought

Negative features;

• Doesn’t explain the product to people who haven’t heard of it before
• Some words are spoken very quickly
• Confusing plot

Interesting features;

• Mystery character in monologue never explained
• The sandwich is described as imaginary in the man’s head

Video Ad 2

Name / Company : 5 Gum – “Rain” Source : https://www.youtube.com/watch?v=bCjPP7liZCA Designer : Unknown Image of Precedent https://www.youtube.com/watch?v=bCjPP7liZCA Positive Features;

• Evokes a strong mental image
• Portrays the product as intense and trendy

Negative Features;

• The visuals don’t necessarily have relevance to actual flavour
• Not very memorable
• Doesn’t make sense

Interesting Features;

• Looks like it would be expensive to produce this ad

Business Card 2

Name / Company : National Greyhound Adoption Program – “Dog Tags” Source : http://thedesigninspiration.com/business-cards/greyhound-adoption-business-card/ Designer : Unknown Image of Precedent Positive Features;

• Clever idea will be memorable
• Cards less likely to be damaged or lost
• Text contrasts well for readability

Negative Features;

• Card may not be taken seriously
• Difficult to carry many with you to give out
• Dog tags are associated with dying in battle

Interesting Features;

• A metal business card might survive going through the wash in your pocket
• Would it be noisy to carry?

Video Ad 1

Name / Company : Cadbury Source : https://www.youtube.com/watch?v=TVblWq3tDwY Designer : Tom Kuntz Image of Precedent https://www.youtube.com/watch?v=TVblWq3tDwY Positive Features;

• Memorable
• Uses the Cadbury colours
• Inspires people to share the ad or their own versions of it

Negative Features;

• Doesn’t necessarily make people think of the brand
• Video has apparently no relevance to the brand or tagline
• Unsettling to watch

Interesting Features;

• It inspired many people to post their own eyebrow dances on Youtube
• The original intentions of the video are often lost when ads go viral

Print Ad 2

Name / Company : McDonalds Source : http://www.coloribus.com/adsarchive/prints/mcdonalds-french-fries-french-fries-13225055/ Designer : Leo Burnett Image of Precedent Positive Features;

• Makes the food look really delicious
• Implies the food is made from only potato
• Shows how popular the product is

Negative Features;

• Colour scheme is repetitive and lacks contrast
• The potato image could be misleading as McDonalds uses frozen fries
• Doesn’t use the company name on the ad

Interesting Features;

• Target market appears to be existing customers as there is no product information on the ad
• The fries have been carefully fanned out to look enticing

Print Ad 1

Name / Company : Heinz Source : http://www.thinglink.com/scene/435925890979856385 Designer : Unknown Image of Precedent Positive Features;

• Eye-catching
• Clearly shows product for sale
• Clever concept

Negative Features;

• Doesn’t explain why the product is good
• No contrast in colour scheme
• Doesn’t contain much product information

Interesting Features;

• The visuals make people think of fresh tomatoes
• The slices carefully don’t make important text unreadable